1. How did you choose the name Fruit Tank for your project, and what does the name signify?
The name was originally chosen for its mix of the words "Fruit bowl" and "fish Tank." This meant we could have sub companies for the individual mediums, mixing fruit with sea life. For example, music would be under Cherry Crab, films under Strawberry Squid, etc. That has been put on hold because it's rather confusing. But the name has stuck, mainly because it's unique and sounds quite good. It's not the best name origin story.
2. How does your site help creative people get their work out there?
Once the site gains more and more traffic and popularity, we hope that it'll become the go-to place for creative content. Eventually we are going to do member pages where creatives can host their contact info (only accessible for other members) so people can collaborate with one and other. For example, a filmmaker may go to the site and find music they really like and may want to contact the musician and get them to do a soundtrack. Or a musician may want an artist to design their record cover. It will just become the HQ for creative content. The dream is that record labels, production companies, publishers, and galleries will come to Fruit Tank to scout out new talent.
3. Would you tell us a little bit about the compilations that you're planning to put together with the work that people share with you?
Every few months, we will allow visitors of the site to vote for their favorite creative content on the site, and then the top creations will be distributed/sold. Music will organized into an album and distributed onto iTunes, Spotify, Google Play, and 100+ other music sites. Art and photographs will be compiled into a graphics book and possibly showcased and privately held galleries, writing will also be compiled into books, and the the films will be shown at pop-up, drive-in film festivals in major cities. Sometimes there will be themes; for example, for Valentine's Day, we will have a call for content such as love songs, romantic poetry, and romantic films.
4. I like that you cite Andy Warhol as an inspiration for Fruit Tank. What can we learn from the ways that he got his own art into the world, and the ways he collaborated with and/or supported other artists?
Andy Warhol was a true one of a kind person; he knew how allow people to nurture their talents and really express themselves without boundaries. He had a place called "The Factory" where anyone was welcome; people could just walk in and join in. I can imagine it was such a creative environment filled with inspiration. He recognized true talent: he made Jean Michel Basquiat very famous, and he catapulted The Velvet Underground into fame. He knew what the world expected and always did the opposite--he knew controversy sparked a reaction, and therefore got people talking about his work. He understood what it meant to be an artist, and he knew how to get the best out of people.
5. What else would you like readers to know about Fruit Tank?
We just want people to be known for their talents. There are some really really talented people in the world but nobody ever knows them, because it's so hard to get discovered nowadays--you need to pull so many strings to get recognition. Talent alone isn't enough nowadays; you need the correct personality and the right friends. That's just wrong. Talent is talent, and we want to show off that talent. I'm a fan of the lifestyle of the 60s and 70s because everyone appears to be so free and open to self-expression. The streets were ruled by artists. However, in the present day, everyone is so restricted by boundaries. We want creative people to show off their talents and get discovered the right way, for their amazing gifts.
Thanks, Thomas!
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