Monday, October 5, 2015

Meet Lee Cohen-Coles, Photographer

Lee Cohen-Coles is a fashion photographer who has photographed celebrities and models, and worked in advertising in Europe and the United States. For more information check out or follow Lee on Instagram.

1. How did you get started in your career as a fashion photographer?

I started nine years ago in London. I literally just started to take photos straight away. I learned as I went along, shooting friends in London. It progressed more into portraits and fashion, and the rest is history.

2. When you do an advertising shoot, how do you balance what the company is looking for with your personal vision for what would make a good image?

Usually if a client books me, it's because they are already like my vision and energy--therefore, it's not an issue for me to get my ideas across. However, advertising can be difficult if there are many decision makers. Then the ideas can get confused. It's my job to keep it fresh and original where possible. There is no point making work that does not push us as creatives.

3. When shooting portraits, how do you bring out the personality of the subject?

Portraits are my favorite time to shoot. I usually talk to get to know my subject--what makes them tick?  A lot of my subjects often tell me that having their portrait taken is not easy for them, and they become shy or don't know what to do. The more I chat and click away, the easier it is for them. I also try not to make it awkward with lots of assistants or lighting. Sometimes the best shots are the ones you capture once you say "it's a wrap." The subject will relax, and you often get a great shot then!

4. What are some of your favorite jobs that you've done so far?

Working with Cara Delevingne back in 2010 was great. It was for a shoot for Vice Magazine UK, but they didn't like the photos in the end. She has gone on to bigger and better things--she is a superstar now. If only Vice knew what was ahead.

5. What is your advice to people who are interested in pursuing a career in photography?

My advice is to get a camera and shoot. Keep making mistakes, and keep shooting people, all kinds of people. Perhaps pick a little project and focus on that. There is no need to waste money on a fancy camera. Any DSLR with a 50mm lens is a very good start, and you will see some amazing results. 

Oh, and avoid the kit lens. 

Thanks, Lee!

Wednesday, September 30, 2015

Meet Chris Mason, Author of Tutor in a Box

Chris Mason has spent the last 20 years raising three kids with special needs. During this time, he received his Bachelor's in Psychology and a Master's in Education. When his children attended an online charter school, he needed to find ways to save money and found many free resources through the internet. Tutor in a Box shares many useful--and free!--resources for students, parents, and educators. Chris has written many other "in a Box" reference guides to the best free stuff in particular areas.

1. What audience did you have in mind as you researched and wrote your book, Tutor in a Box?

The primary audience was the overworked soccer mom or families with children in alternative school settings.

2. How much time did it take you to find all the resources in your book?

Tutor took about six years to complete.

3. With so much information on the internet, what were your criteria for separating the useful resources from the not-so-useful ones?

I used the following criteria for website inclusion:

A. The 30 second rule. Could I figure out the website in 30 seconds? If the answer was no, the website was discarded; if the answer was yes, the website moved on to step B.
B. Was the website and its educational content geared towards students? As before, a no answer got a website dropped from consideration, and a yes moved it forward.
C. What was the grade level of the website, and what was it teaching? For example, 6th grade California mission history.
D. What was the website's focus? Skill instruction, skill reinforcement, enrichment, or reference.
E. Was the website unique?
F. Did I enjoy the website, or did it help me?

If a website passed the above tests, it was included in Tutor in a Box.

I also tried to make sure to include websites for all modalities of learning. For example, in math, if reading something is the best way a student learns, then Purple Math is for them. If, however, the student is an audio-visual learner, then Khan Academy is the best fit.

4. Would you tell us a little bit about some of your other "in a box" projects?

The "in a Box” series of books are a set of reference guides to the best free resources on the internet in a particular area. The series currently includes:

  • Tutor in a Box - A guide to free educational resources.
  • Book Store in a Box - A guide to free print and audio books.
  • Arcade in a Box – A guide to free video games.
  • Video Store in a Box – A guide to free television and movies.
  • Record Store in a Box – A guide to free music.
  • Entrepreneur in a Box – A guide to the best ways to make money on the internet.
  • App Store in a Box – A guide to the best free applications for mobile devices.

5. What's your advice to other authors with a unique idea but who haven't explored self-publishing before?

This is a multipart answer.

A. Write what you love and are passionate about, if you care about it others will because your passion will leap off the page.
B. Don't write about what's popular on Amazon. Stand out and be different.
C. Have your audience in mind as you write; it helps keep you focused.
D. Match your subject matter to your delivery system. Not every book is good for every format. For example, the "in a Box” series would not be good for the audio format due to its online nature.
E. Don't be afraid to outsource parts of the writing process that are outside your skill set. For example, I outsource my cover creation and formatting. This way I can just focus on the writing. This includes marketing as well.
F. Lastly, as corny as it sounds, believe in yourself. In the immortal words of Ed Wood, "Just write. If it is bad, it will get better, and if it is good, it will become great. Just keep writing."

Thanks, Chris!

Tuesday, September 29, 2015

A Source for Cheap, Bulk Towels

What I love about the internet is that you can find a specialty site for just about anything you want to learn about and/or buy. A great example of this is the website for the Towels and Scrubs Depot. When you think about it, there are a lot of businesses that need to buy towels and/or scrubs--regularly and sometimes in large quantities.

Some examples of businesses served by this site include restaurants needing towels and kitchen linens, including potholders, chef uniforms, and more. Hotels and motels have a lot of need for towels, sheets, robes, and other products. Barber shops, spas, janitorial services, and car washes are other businesses that need a lot of towels and related products such as salon towels, microfiber towels, spa towels, and so on.

The site also offers a variety of medical scrubs which of course are very useful for hospitals, clinics, schools, and more. There are a lot of different types of scrub sets available, and when you order from a site like this, you can order a larger quantity and get a great price.

Towels and Scrubs Depot has a minimum purchase of $50 for all orders, but you won't have a hard time finding $50 worth of deals to purchase for your needs when it comes to towels, scrubs, and related supplies. The next time you're searching for wholesale towels, medical scrubs uniforms, cheap towels, bulk towels, or other related items, check out Towels and Scrubs depot.

Meet Dan Anton, Atlanta SEO Online Marketer

Dan Anton is an Army veteran who has found success as an online marketer and SEO expert. After experiencing a a combat injury in 2008, he found a new career online--in fact, within six months, his online business had made him over a million dollars. See a full list of Dan Anton's military achievements and awards at

1. Before you were known as one of the best online marketers in the world, you were in the Army. Can you tell us a little about your military life?

When the towers fell on September 11, 2001, I was 21 at the time and ready to graduate with honors from Mount Clair State University. This event altered my life forever; I decided right then and there that I was not only going to become a soldier, but I was ready to defend America and aggressively pursue anything that threatened her existence.

I didn't want to just "join"--I wanted to test myself, which is why I became an Infantry Army Ranger, and retired as a Major, completing two tours of combat duty in Iraq. I received two bronze stars for combat related actions, but on my last deployment my convoy was hit by an IED, badly injuring my spine, which directly led to my next career, online marketing.

2. You primarily focus on SEO, and software. How does it work?

SEO is short for search engine optimization. One of the lessons I learned from the Army was systemizing and streamlining processes. Creating large websites, optimizing them, and promoting them is more akin to a science than random happenstance. Of course, the human element is critical, which is why experience and the right team in place is critical to success. Simply put, I develop SEO software and services that deliver results.

3. How useful is your computer science background for your career?

I've always been fond of working with computers and technology. Even before going to Officer Training School, I studied Computer Science. Fast forward to today: it's invaluable as it allows me to not only see problems from a "coder" perspective but also intelligently lead and critique our development team. Considering the bulk of our business is software based, college helped prepare me well.

4. What was your first venture online?

I've been making money online since 1999, when I use to sell informational guides for video games such as World of Warcraft and sell used video games online. My military career always came first, so I had to back burner a lot of ideas until I had more time and more money. In 2006, around the time of Myspace and social networks popping up, my brother and I created a social network for gamers. We had thousands of loyal members but just didn't have the big venture capital required to launch a massive website to rival Myspace, Facebook, Reddit, etc. It taught me a great lesson on scaling properly, cash flow, and focusing on services to help others, versus trying to be an island and achieve success alone.

5. Do you have advice for anyone looking to switch careers?

Never switch careers because you are picking the lesser of two evils. There are so many different ways to make money and/or help others, so you should really sit down and think about what type of person you want to become, and not force a decision. In my case, I knew my military career was over, but a new, growing passion pulled me towards helping business owners achieve even more success. The more you attempt to help others, the more you will see a new career unfolding before you as a service is a need, and if it's a need it can become a fine-tuned skillset to earn a living as a career and not just a job.

If you are a business owner and wish to reach out about our Atlanta SEO brand, follow the website and contact form.

Thanks, Dan!

Meet Andre Belanger, Attorney and Author

Andre Belanger is an award-winning criminal defense trial attorney in Louisiana handling serious and complex state and federal cases. His firm is probably the largest criminal defense firm in the state, and though they primarily handles cases in the greater Baton Rouge area, the have handled cases all over the country. Andre is the author of, The Anatomy of a DWI Arrest, now available on Amazon.

1. What made you decide to focus your career on being a criminal defense trial attorney?

I actually learned how to trial cases as a prosecutor and quickly rose through the ranks of the Orleans Parish District Attorney's Office. When my boss retired, I was one of a handful of people entrusted with charging homicide and sex crimes cases. The office is political and not "at will" so with my boss' retirement, I was out of a job. Fortunately, the top criminal defense firm in New Orleans was eager to bring me on board.

2. How often do you handle DWI related cases?

I'll do a a few DWI trials a year. My fees aren't cheap, so generally my clients are those that do want to have someone fight for them and not necessarily escort them through the guilty plea process.

3. What are some common misconceptions that people have about DWI arrests?

That you can't be prosecuted if you didn't "blow into the machine." Answering that question is the genesis for this book. Everything from the beginning of the traffic stop until you are asked to blow into the machine is an artful process by the police to collect evidence to prosecute you whether you provide the breath sample or not.

4. In reading your book, what is some of the key information that people will learn?

A DWI arrest isn't just a traffic ticket. There are some serious consequences to a conviction. So, you do yourself a favor by hiring the best lawyer you can afford.

5. If you could give just three pieces of advice to people when it comes to choosing an effective criminal defense attorney, what would you say?

Ask questions. How many cases have you brought to trial? What is covered with my fee, or what access to you and service to I get for my fee? What is your plan for handling my case?

Thanks, Andre!