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Thursday, January 29, 2015

Meet Adam Deane, CTO of ProcessPolicy, a Task Analysis Software Solution

ProcessPolicy.com is an online software solution for task analysis, that improves the way business processes are run within companies by analyzing employee tasks. Our interview below is with Adam Deane, the Chief Technology Officer (CTO) of ProcessPolicy.

1. Do you think that most businesses are utilizing some method of task analysis, whether or not they are familiar with the term "task analysis" or not?

Every company has the same problem: employees not completing their tasks on time. It's a common scenario. Managers tearing their hair out, trying to understand where they are in the project, who is behind schedule, what is causing the delay. Most managers have no real-time information on what employees are doing, what the status of the task is, if they are doing it right, and if not: where they are getting it wrong.

2. What are some of the ways that task analysis benefits a business?

Task analysis is a business methodology of analyzing employee tasks to improve the way internal business processes are run within a company, helping companies to become more efficient. It enables companies to cut out mistakes and human errors and finds work bottlenecks and redundant tasks that waste employee time. Task analysis ensures tasks get done properly, finds the underperformers in the company, and locates work bottlenecks. It automates the internal procedures and processes and reduces the administrative burden.

3. What inspired the creation of your software?

Our goal was to create a really smart software solution that is easy to use, simple to understand, and effective in improving employee productivity. Task management has been around for some years now. Task analysis is a new trend in task management that focuses on analysis, optimization, and prioritization.

If task management is the process of managing employee tasks, then task analysis is the process of optimizing those tasks. We've solved a crucial business pain companies have, by bringing business intelligence into employee task management.

Our online task management solution enables organizations to improve internal company and employee performance through workflows, checklists, escalations and alerts. It enables businesses to automate their internal procedures using the built-in workflow processes, analyzing employee performance through dashboards, and enforcing internal company policies through the software wizards.

4. What were the challenges in creating the software solution?

The first challenge was marketing--reaching our target audience. It required time, money, skill, experience, discipline, attention, and concentration. Persistence and patience are priceless attributes needed by every start-up company.

The other interesting challenge was technology. How do you bring analysis into a company environment and keep it simple enough to be used by non-technical managers? It's relatively simple to develop a software technology. The hard part is making the technology simple to use.

5. What are some of your plans for 2015?

Task analysis is the next big thing in the business world. Businesses will benefit from the ability to bring business intelligence and develop predictive analytics using data mining to provide better employee behavior predictions and help drive the decision-making process. Only through analyzing tasks can managers begin to understand employee behavior, identify internal working trends, and discover where employees can be made more efficient. Analyzing employee behavior is a very important factor in improving business performance.

Napoleon once said: "War is ninety percent information." His military success was accredited to having crucial information at the crucial time. When you're fighting for a competitive advantage in business, task analysis is crucial to your success.

It's going to be a very interesting year.

Thanks, Adam!

Wednesday, January 28, 2015

Introducing Akado.fi for News about SEO, ORM and More

It always makes me happy when an internet marketing company has an informative, content-rich blog. To me, it demonstrates that the company is sincere and really knows how to do their job well. Akado is one such company. Founded in Finland just over ten years ago, Akado offers services in SEO, online reputation management, and more; they also offer services in Russian.

When I visited the site, the most recent article was a thoughtful piece about the differences between manual and automated SEO. In short, automated is cheaper, but manual is more likely to return results because you actually have someone sitting down to write meaningful content and to work on creating quality links.

I was also interested in a recent article on online reputation management for doctors. This makes a lot of sense to me because I know that when I get a referral to a new physician, I look the person up online. Even one bad review online can create a reduction in patients choosing a doctor. It really is a different world today where "word of mouth" can easily become distorted.

If you're interested in increasing your visibility online in Russia, Akado's site has some relevant articles for you. I learned about the popular Russian search engine, Yandex, by scrolling through the posts on the site. There are several articles on Russian SEO and how to reach the Russian market more effectively.

Akado's blog is officially known as its "news" page, and the articles are archived by year. Check out the articles from 2015 here, the articles from 2014 here, and the articles from 2013 here. It is definitely worth browsing these archives if you have even a passing interest in how you can improve your web presence and search ranking.

Tuesday, January 27, 2015

Meet Josh Sexton, CEO of Hiiro Media

Josh Sexton is the CEO of Hiiro Media. His company builds creative social media campaigns across all platforms, and they work with companies of all calibers. Hiiro Media focuses on storytelling in all they do to drive business results. Learn more about Josh by visiting his LinkedIn page.

1. How did you first become interested in working in the field of social media?

In 2009 when I Joined Facebook. I realized I could market and sell products from a distance and reconnect with those I lost contact with over the years.​

2. What inspired you to start Hiiro Media, and what does the name mean?

​What inspired me was being in college, and seeing how the same old stuff is being regurgitated over and over and over again. I realized the way we market and the way we sell things are changing as rapidly as technology is changing. And very few brands have noticed this.

​Hiiro Media means creative story-driven marketing and branding. We find a way to tell a brand's story that captivates their audience and allows their audience to feel as though that company cares, that the company is human and not just trying to take their money.

3. Why is storytelling so important in a social media campaign?

​Because it allows for the audience to feel connected. It allows for a brand's message to reach their audience in a more human, authentic, and transparent way.

4. What are some things that very small businesses or indie businesspeople/artists/etc can do themselves to help get the word out about their projects?

Hire me. Lol. What can they do? They can invest the extra time and effort in educating themselves on where their target audience is and learning how to create content that visually and emotionally captivates them. Find a creative and innovative way to inspire them to engage with the brand. ​

5. When is it time for an individual or company to hire a professional firm for help with utilizing social media to improve their business results?

​When they sincerely wish to grow their business. Most companies think that just having a presence and posting words and pictures is marketing in the time we live in. What is scary is that companies with that philosophy fail because they think it's smart to throw things against the wall and see if it sticks.

Thanks, Josh!

Introducing Mavenrose.com and a Book about Movies as Inspiration

If you're interested in the ways that movies can help us explore meaning in our lives, be sure to visit Mavenrose.com. The author behind the site, Primrose Roberts, regularly posts thoughtful content about the ways that we can enjoy movies as a way of gaining perspective on our own situations in life.

The posts combine a variety of interesting source material, such as Jungian archetypes and Joseph Campbell's writings. There's also a connection to the Law of Attraction as the author analyzes the ways that movie heroes reach their goals. In other words, you can look at movies through different lenses and appreciate movies in new ways--and appreciate how they can even help you actualize what you want to achieve in your own life.

Primrose Roberts is the author of a book called SPUN: 101 Movies to Recreate Your Reality. You can get a good idea of the content of the book by visiting her website--and in fact, you can read Chapter 1 of the book there for free. The book is available on Amazon, in Kindle format.

We've always heard the expression about the "magic of movies," so I like the idea of someone taking this notion and exploring it more fully. We spend a lot of time watching movies, so why not watch them in a way that's more active rather than passive? The author also works with the metaphor of "writing a script," extending it beyond screenwriting to the idea of writing scripts for our own lives.

Monday, January 26, 2015

Meet TheJonno57 (Jon Bachtold), YouTuber

TheJonno57 (Jon Bachtold) describes himself as a crazy guy who likes to mix comedy with serious topics. He says that his humor though is his kind of humor, which isn't always what's popular at the moment, but he's not gonna conform! Jon is a big believer in believing in oneself, having confidence, and abiding in faith.

Check out his YouTube channel: https://www.youtube.com/THEJonno57. And follow him on Instagram and Twitter.

1. How do you get your ideas for what to make videos about?

For my show, "Jon Rants," inspiration for topics to convey will hit me at the most random times! I am always constantly writing down ideas in the note section on my phone. Also, I will sometimes receive ideas from my few, AMAZING fans and give my opinions on various subjects. I always try to be myself when I talk about anything. This isn't always seen as funny to everyone, but I am a big believer in being one's self! So, When someone watches a video of mine, I want them to get 100% me.

2. How frequently do you try to upload new stuff--and where do you share your videos in addition to YouTube?

I have two things that I upload on a consistent basis. Fridays, I upload the show "Jon Rants" where I give my opinion on certain topics. Mondays, I upload vlogs of really stupid crap that I do :P If someone is trying to find me on the interwebs, Twitter/Instagram is where I share most of the time: @Jonnob57 for both if anyone is wondering. Also, I share content on Facebook on the rare occasion I get on there.

3. Do you ever feel like you're making a video because you think it will help you gain more views/followers, or do you always make the videos you want to make, regardless of what others might like or not?

I have followers?

Now if I was really witty, I would have ended my statement there!

In a recent video of mine, Don't Care No More, I talked about how this year I'm going to not care what other think of me. So I this year I am focusing what God wants me to do and not what others want me to do. I have some "haters," if you will, that I feel like I have to appeal to, too. I'm going to not focus on what these individuals are saying and focus on doing what I feel is right!

4. When it comes to following other people on YouTube, Instagram, and Twitter, what tends to catch your interest?

People I like to watch are people with their own sense of humor. People who aren't scared to be themselves are always interesting for me to watch/follow. I also am a HUGE music fan. There are lots of bands I love to keep tabs on. So what catches my interest? Well, originality, confidence, and hilarity!

5. Do you find connections between your online projects and your day job (etc), or are they mostly pretty separate?

Being a Youtuber, I am constantly having to push my personality to the limit. This has helped my in the outside world with talking to strangers. Very awesome tool! However, knowing when to pull the camera out and when to live in the moment is a thing I am currently learning. Some things need to be an experience between friends, and other things need to be shared with the world! I don't want to end up being "that guy" if you know what I mean.

Thanks, Jon!